Here’s how I enable you to reach your goals
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Design Research
Explore & Discover
Understanding your ecosystem, organization, and audience
Activities: assets review, stakeholder interviews & surveys, journey mapping, audience research, content audit, competitive landscape analysis, stakeholder workshops
Content Design
Define & Co-create
Collaborating with you and your team to co-create a strategy that is aligned with the needs and goals of your organization and your audience.
Activities: audience experience & messaging guide, website and social media strategy, editorial content planning, prototyping, user testing
Here’s what you can expect
- Get clear on expectations and deliverables with a client kick off meeting
- Identify what you’re doing well with your website and digital channels with a comprehensive content analysis
- Determine your unique value and where you stand amongst your peers through a competitive landscape analysis
- Gain a better understanding of your organization and your audience through in-depth stakeholder interviews
- Align expectations and co-create with your team with audience and content workshop(s)
- A discovery brief that outlines the learnings and recommendations from the research process
- A website sitemap aligned with the new strategy that will help your audience have a more user-friendly digital experience
- A content strategy that outlines best content practices, processes, and guidelines for your website and digital channels
- Get real time responses from your team with a feedback workshop on what works and what needs improvement with the new strategy
- Client discussions and walkthroughs for all documents to ensure we are all on the same page and everyone’s voice is heard throughout the process
Interested?
© Veda Impact Designs 2022
Illustrations by Elina Cecilia Giglio