I believe content design is a collaborative process. It starts with listening to the people affected by the work and understanding the systems they move through.
My approach is grounded in care, curiosity, and shared responsibility. I work closely with teams to shape content that is useful, inclusive, and grounded in real contexts.
Here are five important values I bring to every project…
Together, we create content that is accessible, usable, and relevant for both teams and the people they serve.
I consider different abilities, contexts, and constraints when shaping language and structure, so content works in real situations, not ideal ones.
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I work in close collaboration with teams to co-design content, processes, and ways of working.
This often looks like working sessions rather than presentations, where we explore options, test ideas, and learn together.
We are in this together, let’s see what emerges.
I start by listening. Curiosity helps uncover what matters, what’s unclear, and what needs care.
This includes being attentive to lived experience, different perspectives, and our own assumptions.
We set scope, timing, and pace together, based on your priorities and capacity.
The goal is to support your work and help you move forward, not add unnecessary complexity.
Everyone’s perspective matters.
By staying open, curious, and attentive, I work to ensure people feel respected, supported, and heard.
© Veda Impact Designs 2025
Illustrations by Mariana Gonzalez Vega & Isabela Humphrey